Thiago Rocha

Squeeze bottle

Helped design the limited-edition Powerade x Lamine Yamal squeeze bottle, one of the top-tier rewards in Powerade's House of Legends campaign.

Match ball box

Developed the concept for the box that holds a game-used Trionda, the official match ball of the 2026 FIFA World Cup, and another top-tier reward.

Art direction

Set the visual language for the campaign and held it across every social asset, so the feed read as one system next to the packaging and broadcast work.

Asset production

Designed the full set of organic posts and paid placements that ran across Powerade's channels through the World Cup window.

Helped shape the early concepts that won WKNDHRS the X Games partnership, built in a week-long sprint with the team behind the pitch. The partnership still runs.

Leading design on the account

WKNDHRS brought me on in early 2025 to run Gopuff's in-app, social, and CRM design. The account moves fast. I built the workflows, learned how the company operates, and turned a scattered pipeline into one that ships on time.

Building AI workflows

The pace runs fast and the bar sits high. Gopuff sends exact briefs on tight deadlines: this product, dropped into that scene, pixel-correct. To meet that, I track every shift in AI image generation. I learned Figma Weave and Claude Code and built tools that automate the grunt work and cut turnaround.

Times Square: Lucci Lambrusco x Gopuff

Gopuff partnered with Lucci Lambrusco, and the campaign ran on a billboard at the Midtown Financial building in Times Square.

Seasonal Starbucks x Gopuff

I help build the seasonal campaigns for the long-running Starbucks and Gopuff partnership, working straight with their Senior Marketing Manager. Plus a stack of holiday and seasonal promotions, each with its own identity and its own problems to solve.

Redesigning the new-user journey

Helped redesign the onboarding flow so first-time users learn what Gopuff actually is, without drowning in it.

Brand identity, creative direction, and website for a transdisciplinary cultural platform weaving Eastern and Western thought into new modes of knowledge, perception, and world-building.

Brand strategy, identity, and website for a DC streetwear brand repositioning around intentional reinvention, for those who've rejected inherited aesthetics on purpose.

Brand positioning, identity, and photography direction for a men's temporary tattoo brand entering a crowded category. With Isabele Almeida.

Creative direction, brand strategy, and identity for a new bridal collection under the Ines Di Santo house, positioning it as a distinct label within an established luxury brand. Brand featured in the New York Bridal Fashion Week, WWD, and others.

Personal brand relaunch for a photographer returning to the industry after a multi-year break.

Rebrand for an AI company exiting stealth ahead of a major partnership announcement. With Isabele Almeida.

Naming and brand identity for a Brazilian multidisciplinary studio focused on narrative games. With Guilherme Dossantos.

Branding proposal for the Brazilian Council of Architecture and Urban Planning's public design competition. Not selected. Picked up 2 Behance features anyway. With João Maximiano.

Branding for a competing agency.

Rebrand and pitch deck for a German medical startup. Leading the company to closing a €7.5M Series A shortly after.